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Let’s analyze the main revenue models for free apps: Mobile advertising remains the most profitable app revenue model.
7 out of 10 app providers used it in 2016, 18% plan to use it in the near future.
Native, banner and interstitial ads are the top 3 formats used by developers for their inventory monetizing.
Using a mix of ad formats and placement can generate maximum revenue to developers and engagement to users.
The strategy allows creating better engagement and building positive brand attitude.
App developers get revenue from promoting their in-app currency by sponsors and gain happy and loyal users.
In fact, statistics show that the amount of paid app downloads decreased greatly in 2016 compared to previous years. The survey results suggest that app developers should provide users with a range of options for in-app transactions and upgrades for extended features.
Gartner Research group unrevealed a report, according to which customers will spend 24% more on in-app purchases than on paid-for apps, indicating that people are likely to generate transactions within the app and pay for in-app features, once they are convinced that the app can bring real value. During the previous year, the most popular free app revenue stream was advertising, but it also was the most annoying (to users).
At the meantime, mobile applications offer a new opportunity to collect email addresses.
About 20% of surveyed users indicate that they usually click on ads generated by mobile apps, but almost two-thirds said they never click on in-app commercial.
Still, 63% of developers choose advertising to monetize their apps, making this model the major revenue-earner in 2016, In-Mobi report.
The app for tracking running activity and workouts uses incentivized ads, giving an ability for users to unlock exclusive rewards and features without disrupting engagement with display and interstitial ads.
Downside: Rewards should look like a part of app interaction and it is hard to keep users involved in the app.